Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…

Maintains that the study of signs is divided between those scholars who use the Saussurian binary sign (semiology) and those who prefer the Peirce tripartite sign (semiotics). Concludes that neither the Saussurian nor Peircian analysis methods can produce a semiotic interpretation based on a hierarchy of the text's various components. (CFR)

The use of a semiotic approach to foreign language literature appreciation and criticism at the college level is advocated as a means of analyzing texts. What is sought first of all is the meaning of the text with the semiotic-linguistic levels of organization that produce the meaning. (MSE)

This study is designed to help provide an understanding of the role semiosis plays in information processes. The object of study is the structure of various types of signs, and a determination of the relationship between sign structure and information properties. A review of the theory of sign structure is followed by an examination of syntactic…