Outlines a method used for teaching brochure writing in nine one-hour class periods. Discusses grading, and notes ways that students benefit from brochure writing. (SR)

Describes the rhetorical markers and format characteristic of all published brochures. Discusses a rationale and specific strategy for teaching the brochure. (HTH)

The use of religious tracts in teaching a course in persuasive communication is described in this paper. Excerpts from a number of tracts are presented to show how religious tracts can be used in teaching about (1) persuasive messages that appeal to fear, (2) the question of ethics in persuasion, (3) appeals to concerns about physiological…

Informational pamphlets about breast self-examination (BSE) and testicular self-examination (TSE) are widely distributed in health care settings, but the pamphlets' effectiveness in promoting knowledge and positive attitudes about these early cancer detection procedures is largely unknown. A study compared pamphlets with alternative methods of…