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Shaffer, Raymond J.; And Others – Journal of Technical Writing and Communication, 1993
Argues the cloze procedure is the appropriate method of assessing the readability of business writing. Uses this procedure to determine the readability of a statement issued by the Governmental Accounting Standards Board (GASB). Finds one important GASB statement unreadable by college-level readers. (NH)
Descriptors: Cloze Procedure, Higher Education, Readability, Readability Formulas

Bogert, Judith – Bulletin of the Association for Business Communication, 1985
Points out that readability indexes can serve a useful role in the teaching of writing when used as they were intended to be used. Focuses on Gunning's Fog Index. (EL)
Descriptors: Business Communication, Communication Problems, Higher Education, Readability

Battison, Robbin; Goswami, Dixie – Journal of Business Communication, 1981
Surveys recent trends in the area of clear writing. Discusses the problem of incomprehensible language in functional writing (forms and documents). Considers solutions, particularly those developed by the Document Design Center. (PD)
Descriptors: Curriculum Development, Higher Education, Models, Publications
Brown, Francis J. – 1978
The Gunning Fog Index of readability indicates both the average length of words and the difficult words (three or more syllables) in written material. This document describes a business communication course at Wayne State University in which students calculate the Gunning Fog Index of two of their writing assignments with the aid of the…
Descriptors: Business Communication, Class Activities, Computer Assisted Instruction, Computer Programs
Schwartz, Helen J. – 1980
A study was conducted to test whether quantitative feedback would help students write with the stylistic simplicity appropriate to their audience and purpose without sacrificing other elements of good writing. Two business and technical writing classes received identical reading assignments, classroom activities, and writing assignments; but one…
Descriptors: Computer Assisted Instruction, Educational Research, Feedback, Higher Education
Micklos, David; Bishop, Walton – 1982
A study was conducted to determine if increasing the redundancy of sections in scientific articles where typical readers became bored or confused would have a desirable effect on other readers. Undergraduate journalism students applied R. F. Carter's signalled stopping technique to two different science articles by indicating points where they…
Descriptors: Cloze Procedure, Cognitive Processes, Communication Research, Communication (Thought Transfer)