This exploratory study investigates the convergence of marketing communications and AI-powered technology in higher education, adopting a perspective on student interactions with generative AI tools. Through a comprehensive content analysis of learners' responses, we employed a blend of manual scrutiny, Python-generated Word Cloud, and Latent…

In order to promote the growth of contemporary music and the reform of music, this article designs an improved collaborative filtering (CF) algorithm to solve the problem of sparse matrix in traditional recommendation algorithms. The data matrix is dimensionally reduced to find the nearest neighbor, so as to realize personalized recommendation of…

With the development of education technology, Smart classroom has evolved to version 2.0. Currently, the meta-analysis literature on the effects of smart classroom-based instruction on academic achievement ignores the impact of technological changes and time on the effect sizes. This study incorporated the impact of technological changes and time,…

It is widely documented that higher education institutional responses to the COVID-19 pandemic accelerated not only the adoption of educational technologies, but also associated socio-technical controversies. Critically, while these cloud-based platforms are capturing huge datasets, and generating new kinds of learning analytics, there are few…

The purpose of this article is to investigate how 5G and wireless communication technologies (5G+WCT) might be applied to English language classroom programs in higher education. The paper describes the complimentary roles of 5G and wireless communication technologies in English language teaching, includes student data collecting and…

Artificial Intelligence (AI) strives to create intelligent machines with human-like abilities. However, like humans, AI can be prone to implicit biases due to flaws in data or algorithms. These biases may cause discriminatory outcomes and decrease trust in AI. Bias in higher education admission may limit access to opportunities and further social…

The American College Personnel Association recognized the increased prominence of digital technologies in student affairs work, developing a technology competency area that includes foundational, intermediate, and advanced objectives for data use. However, as the role of technology use in student affairs practice rapidly changes, it is…