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Download full textNotar, Ellen Elms – 1993
In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…
Descriptors: Advertising, Affective Behavior, Broadcast Industry, Consumer Protection
Association for Education in Journalism and Mass Communication. – 1999
The Status of Women section of the Proceedings contains the following 8 papers: "Coverage of Mars Exploration: Media Messages about Women Scientists" (Karon R. Speckman and Lois A. Bichler); "The Case of President Clinton and the Feminists: Discourses of Feminism in the News" (Dustin Harp); "Liberal Feminist Theory and…
Descriptors: Asian Americans, Cartoons, Content Analysis, Females
Association for Education in Journalism and Mass Communication. – 2000
The Minorities and Communication Division section of the proceedings contains the following 10 papers: "Gender Stereotypes and Race in Music Videos: Cultivating Unreality" (Helena K. Sarkio); "Copycats, Conspirators and Bigots: Themes in Southern, Northern and Western Newspaper Editorial Portrayals of the Black Church-Burning…
Descriptors: Blacks, Body Image, Crime, Diversity (Institutional)
