This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

As the market for online communications evolves, it's hard to blame college administrators for feeling a bit deluged. Gone are the days of traditional media, where communications professionals relied on newspapers and print and radio advertising to recruit students and tell their stories. With more students embracing technology today--particularly…

This study examined how the role expectations, responsibilities toward fundraising, and professional relationships by the vice president of institutional advancement influenced commitment to the institution. A qualitative analysis was conducted across the mid-Atlantic region by interviewing community college vice presidents of institutional…

Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, developing and quantifying hypotheses, applying new technology, promoting selected benefits, approaching areas of opportunity, and…

Relates the experiences and efforts of a two-year college faculty to promote the value of literary study. (HOD)

Traces the history of consortia of community colleges and universities. Identifies the problems facing community colleges in the 1990s. Describes several cooperative endeavors already underway that illustrate the effectiveness of consortia in raising community and national awareness of the importance of community colleges in U.S. educational…

The functions that should be performed by a model community-junior college financial aid offer were identified in a research project utilizing the Delphi technique. They deal with counseling; application processing and determination of awards; public relations; recruitment; office management; federal, state, and local aid programs; placement;…

Community college journalism programs have a long-standing tradition of being transfer programs, which, in contrast to career programs, often take longer, are more expensive, and offer no guarantee of a job after graduation. If community colleges offered intensive 2-year technical journalism programs that mixed basic skills such a composition,…

This collection of selected papers covers a variety of community-junior college topics. Evaluating the instructional staff is the first one examined. Aspects such as evaluation criteria, purposes, and obstacles; the role of effective recruitment; the need for in-service training; and student and administrative participation are covered. Included…

A definitive look at the field of alumni administration is presented, noting that the subject has until now received little attention. The 34 chapters are divided into nine sections: an overview of alumni administration; alumni as an essential resource; people management; budget and records; programming; communications; alumni education programs…

Data from an annual survey (n=1,432 institutions) on college administrator salaries show that, although salaries increased modestly, they kept up with inflation. They also indicate patterns in internal vs. external promotion and in presidents' lengths of service. Data are displayed by position and institution type (doctoral, comprehensive,…

All U.S. college and university presidents were surveyed in 1979 to determine their priorities among planning and management improvements at their institutions. Questionnaires were mailed in December 1978 to all chief executive officers (president or chancellor), or chief executive officer for a system of colleges, universities, and central…

This report responds to an extended community discussion, UALR 2000, of the future role and service that the University of Arkansas at Little Rock (UALR) can offer central Arkansas and its metropolitan area. An opening section begins to examine the university's relationship with the public by reviewing central institutional values, quality issues,…

Western Michigan University (WMU) in Kalamazoo, Michigan, has partnered with Michigan community colleges to develop an occupational education studies (OES) program to prepare future career and technical education (CTE) instructors by allowing students to transfer their technical degree from the community college as their teaching major at the…