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Download full textCollins, Sue; Hearn, Ralene – 1993
This paper presents three units of study and discusses ways that teachers can incorporate Kenneth Burke's ideas on symbolic action into the basic communication course. The three units discussed in the paper address: meaning in language and symbolic reality; persuasion; and rhetorical criticism. Each unit includes a brief introduction to the topic,…
Descriptors: Higher Education, Introductory Courses, Language Usage, Persuasive Discourse
Peer reviewedSayre, Shay – Journalism Educator, 1993
Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…
Descriptors: Advertising, Class Activities, Higher Education, Journalism Education
