Discusses Julia Kristeva's notion of text--the tension between the semiotic and the symbolic--and how the tension can be made visible through typeface variation and other shaping techniques possible with word-processing software. Shares ways the author encourages students in first-year English classes to explore possibilities for incorporating…

A study investigated whether informational graphics help attract the reader to a newspaper story, prolong reader interaction, and increase reader knowledge. Five versions of a small informational graphic and a related 10-inch non-lead story published on the bottom of a newspaper page were tested on 300 participants (a non-probability sample of…

Advising student writers to think constantly about their readers, this book provides thorough instruction in the technical writing process, organizing most chapters around easy-to-understand guidelines, and providing numerous annotated examples of writing done at work. New to the second edition of the book are chapters on persuasion, using the…

Analyzes the use of graphic aids in electronic texts by using four conceptual differences distinguishing printed and electronic texts. Proposes that these four differences can act as a theoretical framework informing the use of such graphic aids. Discusses the need for and the ramifications of such a theoretical model. (HB)