Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly…

Deals with differences between drawing in art class and in other subjects. Points out that the latter are considered serious learning while learning promoted by art class is often dismissed. Advocates both rational analysis of art and the imaginative extension of such rational art as maps and diagrams to promote visual literacy. (KO)

Since visual knowledge of the specialties within graphics and photography is difficult to pinpoint because it is nonverbal and intuitive, graphics educators fall back on teaching technical expertise--the procedures and equipment used for newspapers, magazines, and television stations. For centuries visual knowledge was the realm of the unlettered,…

This document presents a definition and brief background of graphic design and visual education. It outlines a journalism and mass media course lecture which introduces students to the commercial scope of visual communications and the potentials of design. The script along with appropriate slide titles and descriptions, are provided to recreate…

This volume contains 53 articles grouped under five headings: (1) Research (14 papers on such topics as cognitive style and cognitive strategies, visual literacy training, and the impact of diagrams, type styles, and computer graphics on learning); (2) Theory (nine papers on such topics as the development of visual literacy concepts, cognition and…

Two bibliographies of publications from the International Visual Literacy Association (IVLA) are presented. The first covers the period from 1983 through 1989 and lists 261 publications from the IVLA at Virginia Polytechnic Institute and State University. The second covers from 1990 through 1993 and lists 201 publications. The comprehensive…

This book introduces preservice art educators to the power of art in creating meaning. Each chapter emphasizes different aspects of art education, identifies concepts and research, and outlines the advantages and challenges of making the suggested choices. Part 1, "Teacher as Choice Maker," includes two chapters. Chapter 1 invites…

This document contains selected papers from the 25th annual conference of the International Visual Literacy Association (IVLA). Topics addressed in the papers include the following: visual literacy; graphic information in research and education; evaluation criteria for instructional media; understanding symbols in business presentations;…

This document contains 47 selected papers from the 1995 International Visual Literacy Association (IVLA) conference. Topics include: the cultural significance of tombstone iconography; the predicted impact of multimedia on education and entertainment; the effects of digital imaging on the art of photography; visual representation of the structure…

This document contains selected conference papers all relating to visual literacy. The topics include: process issues in visual literacy; interpreting visual statements; what teachers need to know; multimedia presentations; distance education materials for correctional use; visual culture; audio-visual interaction in desktop multimedia; the…