Images are central to our understanding of and learning about our world. We argue that visual training needs to be improved in the higher education system to enhance the potential of visual thinking to mediate productively our relationship with the context we inhabit. Initiatives from the social sciences and humanities since the end of the twenty…

Argues that the use of visuals specifically designed to complement printed instruction can significantly improve student achievement of certain types of educational objectives, but that visualization itself represents only a mild rehearsal strategy which will not always optimize student achievement of the more complex levels of learning. (RS)

This paper is a report on a decade of teaching visual literacy at the American University (Washington, D.C.). Visual literacy is defined as an awareness that comes with appropriate development of basic visual and aural competencies. The 15 reasons for studying visual literacy are perception, drawing, expression, brain awareness, design elements,…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

Film and writing each resolve quite differently the problem of how to communicate. Still, film can demonstrate some underlying principles that are helpful to writers, especially those writers lacking understanding or skill in certain writing principles. There are at least five principles that both film and composition portray: the importance of…

Children at the preoperational and concrete operational levels are influenced by a variety of perceptual cues other than subject matter when classifying paintings. While younger children had little difficulty in classifying paintings done in three stylistic categories, older children were able to perform this task with significantly greater…

An argument for increased attention to visual literacy, both as a research topic and in the classroom. (RL)

Describes a college teaching experience in which active visual analysis (hands-on deconstruction of visual statements to their constituent elements and principles) had an unblocking effect on concomitant writing assignments. Suggests that students can improve both verbal and visual articulateness when modes of perceiving and thinking are used…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…

Contains the following two leadership profiles of individuals who have made significant contributions to the field of instructional technology: "Francis M. Dwyer: Visual Researcher Extraordinaire" (David M. Moore); and "Tribute to John G. Hedberg: Professor of Education, University of Wollongong" (Thomas Reeves). (MES)

This is a pilot study which addresses whether teachers should be taught about visual literacy. A preliminary review of the literature revealed that: (1) prospective teachers need training in the skills and knowledge related to visual literacy if they are to develop such skills and knowledge in their students, and (2) visual literacy is not a…

This study explores the interpretation of two types of flow diagrams composed of different visual elements intended to communicate the same meaning. Using linear and cyclical diagrams, the study focused on whether, given a series of diagrams using linear elements and a series using cyclical elements, both types of visuals convey the same message…

The purpose of the study reported in this paper was to examine the effect of visuals possessing different amounts of realistic detail and the effects of integrating covert and overt rehearsal strategies into visually complemented prose instruction. A total of 128 university students participated in the study, which involved a prose text on the…

The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly…