Images are central to our understanding of and learning about our world. We argue that visual training needs to be improved in the higher education system to enhance the potential of visual thinking to mediate productively our relationship with the context we inhabit. Initiatives from the social sciences and humanities since the end of the twenty…

This paper is a report on a decade of teaching visual literacy at the American University (Washington, D.C.). Visual literacy is defined as an awareness that comes with appropriate development of basic visual and aural competencies. The 15 reasons for studying visual literacy are perception, drawing, expression, brain awareness, design elements,…

This investigation, based on the phenomenological philosophy of Alfred Schutz, was an attempt to determine how people view films by determining the meaning that the action has for them. Twenty college freshmen and sophomores and two seniors viewed the film "Tilt," a production of the National Film Board of Canada. All subjects were asked…

The clustering strategy increased the metaphoric nature of college students' written interpretations for realistic, abstract, and nonobjective paintings. Relaxed attention exercises significantly increased metaphoric interpretations of realistic paintings only. (Author/RM)

Likert-type rating scales were designed and used to help college students perceive, understand, and value the beauty and content of a piece of art. The subjects for the project were 100 college students enrolled in two art appreciation courses at Texas College. Their classification ranged from freshman to senior, with majors mainly in business,…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

The purpose of the study reported in this paper was to examine the effect of visuals possessing different amounts of realistic detail and the effects of integrating covert and overt rehearsal strategies into visually complemented prose instruction. A total of 128 university students participated in the study, which involved a prose text on the…

A few of the relationships between visual and verbal components are explored. Visuals are considered to be things that can be seen, visible things other than printed words that are used in a communication process. The term verbal applies to written or spoken words. The natural tendency for visual and verbal components to be mutually supportive has…

For the most part, the visual component has been ignored in programs developed to improve the general education of undergraduate students. At the University of Cincinnati (Ohio), however, a general education program has been developed that includes a visual literacy component. Faculty development workshops have been held to remind faculty members…

Through the use of a visual literacy process of instruction as an initial stage in perceiving and creating, beginning college art students can acquire knowledge and skills for completing successful drawings. This process includes the following steps: selecting a simple and familiar subject; studying the entire form of the subject; looking for big…

Organized as a bibliographic essay, this paper examines the many sources available for developing a theory of visual literacy. Several definitions are offered in order to clarify the meaning of the term "visual literacy" so that meaningful research can be conducted on the topic. Based on the review of resources, three recommendations are offered…

This volume contains 53 articles grouped under five headings: (1) Research (14 papers on such topics as cognitive style and cognitive strategies, visual literacy training, and the impact of diagrams, type styles, and computer graphics on learning); (2) Theory (nine papers on such topics as the development of visual literacy concepts, cognition and…

Two bibliographies of publications from the International Visual Literacy Association (IVLA) are presented. The first covers the period from 1983 through 1989 and lists 261 publications from the IVLA at Virginia Polytechnic Institute and State University. The second covers from 1990 through 1993 and lists 201 publications. The comprehensive…

"Visual literacy" denotes the abilities, competencies, and skills necessary to accurately intercept, interpret, understand, and create communication in visual modes. The term also refers to a popular movement of both students and teachers (e.g., Visual Literacy Association, Action for Children's Television, The Screen Educator's Society) who wish…

This is the seventh in a series of technical research reports by Harvard Project Zero which study artistic creation and comprehension as a means toward better art education. This study summarizes the content and practical procedures of a series of lecture-performances in different arts performed before a target audience. The lecture-performance…