In this paper the authors explore the implications for higher education of the disruptions caused by changes in the retail sector resulting from rapid developments in technology. Industry 4.0 technologies such as big data, the Internet of Things, blockchain, automation, robotics, artificial intelligence and virtual reality are increasingly evident in the retail sector. While predictions vary as to the extent of the disruption, retailers agree that embracing technology is now a necessity. The evidence in the paper is taken from a diverse sample of 60 senior managers across 24 retail companies in Ireland. The authors adopt a mixed-methods approach to data collection. They report that the skills required to perform in retail now and in the future will be a combination of human, digital and traditional skills. What emerges from the study is that advances in technology necessitate the provision of new hard skills, but importantly reinforce the necessity for soft skills so that the potential of the new technology can be fully understood and utilised. Helping retail employees upskill and future proof is a major challenge for higher education. Retailers need to proactively develop their employees by identifying clear progression pathways and promoting careers in retail.