ERIC Number: EJ1433980
Record Type: Journal
Publication Date: 2024-Sep
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: EISSN-2329-4906
Available Date: N/A
Teaching AI-Enabled Business Communication in Higher Education: A Practical Framework
Business and Professional Communication Quarterly, v87 n3 p511-521 2024
This article presents a conceptual framework for integrating AI-enabled business communication in higher education. Drawing on established theories from business communication and educational technology, the framework provides comprehensive guidance for designing engaging learning experiences. It emphasizes the significance of social presence, cognitive load management, and constructivist learning principles. The framework is exemplified through various tasks, including role-playing with AI chatbots, analyzing nonverbal cues, communication simulations, interactive presentation assessments, and collaborative AI-supported projects. Practical considerations for implementation, including technological infrastructure, faculty training, ethics, curriculum integration, and assessment strategies, are discussed. Future directions and implications for business communication education are also explored.
Descriptors: Artificial Intelligence, Business Communication, Higher Education, Technology Uses in Education, Theories, Educational Technology, Learner Engagement, Learning Experience, Constructivism (Learning), Cognitive Processes, Difficulty Level, Models
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A