The University of Maryland's Turnaround of a Bookstore.

Kendig, William L.; Lewis, Raymond

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ERIC Number: EJ144910

Record Type: Journal

Publication Date: 1976

Pages: N/A

Abstractor: N/A

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The University of Maryland's Turnaround of a Bookstore

Kendig, William L.; Lewis, Raymond

College Store Journal, 43, 5, 45-8, Aug-Sep 76

Changes in bookstore management and marketing procedures are described which have contributed to increased sales of 140 percent. Mention is made of inventory control, salaries and wages, store reorganization, and planning and control. (LBH)

Descriptors: Administration, Bookstores, College Stores, Higher Education, Labor Utilization, Merchandising, Organizational Change, Retailing

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