Effects of Color and Complexity in Still Photographs on Mental Effort and Memory.

Gilbert, Kathy; Schleuder, Joan

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Peer reviewed

ERIC Number: EJ429694

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

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Effects of Color and Complexity in Still Photographs on Mental Effort and Memory.

Gilbert, Kathy; Schleuder, Joan

Journalism Quarterly, v67 n4 p749-56 Win 1990

Tests the effects that many photographers believe color and complexity have on how people process the information in photographs. Finds that images with color and more complex elements were easier to remember, and that complexity did not result in more (reported) mental effort. (SR)

Descriptors: Color, Difficulty Level, Higher Education, Media Research, Memory, Photographs

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A