The vision of higher education organizations is needed to show the goals and how the higher education organizations work. With a vision, the activities of organizational members can be moved, directed and controlled to achieve organizational goals. In addition to being disseminated to members of the organization, the vision must also be introduced…

This study investigates the use of design elements in the advertisement posters on the Facebook pages of ten Thai universities, comprised of five government and five private institutions. Using the Multimodal Corpus Analysis Tool (MCAT), the study systematically analyzed the color characteristics and dominant colors employed in the universities'…

The Implicit Association Test (IAT) developed by Harvard University has been utilized in teacher preparation for cultural competence. Various versions of the IAT including race and gender based versions are used to raise awareness of student bias and its influences on teaching practice. Through a qualitative exploratory case study, this article…

Skin color, one of the most conspicuous physical traits, encompasses complex social and cultural meanings and value judgments that can influence individuals' lived experiences and social wellbeing in a profound way. In this article, the authors provide a brief overview of how skin color diversity evolved, its corresponding biological and…

In this article, we argue that physical rooms cannot be replaced by virtual space without literally losing the student's body and that experimenting with rooms and active learning is imperative for improving and advancing students' learning. Our case study offers insight into a 'soft room experiment' without hard furniture or audio-visual…

The learning difficulty known as dyslexia affects up to ten per cent of the adult population. In current teaching practice in Higher Education Institutions (HEIs), however, there is still little awareness of how dyslexia-friendly language course materials can be created. Language learning materials, although often delivered in novel digital…

The present work investigated possible temporal constraints on the posthypnotic word blindness suggestion effect. In a completely within-subjects and counterbalanced design 19 highly suggestible individuals performed the Stroop task both with and without a posthypnotic suggestion that they would be unable to read the word dimension of the Stroop…

One way to describe the location of an object is to relate it to another object. Often there are many nearby objects, each of which could serve as a candidate to be the reference object. A common theoretical assumption is that features that make a given object salient relative to the candidate set are instrumental in determining which is selected.…

Elucidates some aspects of Newton's theory of light and colors, specifically as presented in his first optical paper in 1672. Analyzes Newton's main experiments intended to show that light is a mixture of rays with different refrangibilities. (SAH)

Describes how a teacher can give demonstrations of additive color mixing with one slide projector. (CK)

Tests the effects that many photographers believe color and complexity have on how people process the information in photographs. Finds that images with color and more complex elements were easier to remember, and that complexity did not result in more (reported) mental effort. (SR)

Discusses the rapid changes in publishing, especially electronic publishing, and reviews current trends including digital imaging, PDF (portable document format), color production, and XML. Considers the perceived valuation of the electronic submission of academic work within higher education and the need to be lifelong learners, especially…

Studied the structure of color cures that allows the express recognition of scene gists in 3 experiments involving 60 college students. Taken together, results suggest that colored blobs at a coarse spatial scale concur with luminance cues to form the relevant spatial layout that mediates express scene recognition. (SLD)

As the use of computers has become more common in society, human engineering and ergonomics have lagged behind the sciences which developed the equipment. Some research has been done in the past on the effects of screen colors on computer use efficiency, but results were inconclusive. This paper describes a study of the impact of screen color…

A study investigated the reciprocal relationship between colors and semantic terms--just as certain semantic terms elicit thoughts of particular colors, so those colors may also elicit their reciprocal semantic terms. Twenty-six students were each shown 18 words: 3 each of bipolar pairs that expressed evaluation, activity, or potency. The students…