There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…

White-label programs in higher education, designed and supported by online program management (OPM) firms, pose unique challenges to current policy. In part this is because OPM firms and services are either exempt from policy or fall into a gray area that policy has not yet considered. Policymakers, however, do not need to develop entirely new…

This study investigates the extent of science teachers' knowledge of canned foods. In the study, quantitative research design was adopted. An electronic questionnaire was administered to 56 teachers from various majors of Science, and from medical specialties on voluntary basis that were selected using purposive sampling method. In addition, 10…

In most markets, consumers of goods and services have vastly more options available to them than they will consider closely. At the point of making a decision, consumers are choosing between only a small subset (i.e., a consideration set) of all possible alternatives. The preceding process that forms these consideration sets is the focus of this…

Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…

Gamification is increasingly being implemented in higher education to engage students. This article presents a gamified pedagogical exercise intended to motivate students to consider how their in-person and digital behaviors affect their personal brands. Students receive and lose points for various behaviors and reflect on whether these behaviors…

The correct labeling of seafood is important to protect nature and the rights of consumers. Given the certainty that the resources of the sea are not inexhaustible, only strict regulations and the implementation of sustainable fishing systems and reliable and traceable marketing systems can help ensure the long-term sustainability of fishery…

Some might wonder what institutions of education could possibly learn from a mouse, a gecko, or even a polar bear. But when people link those animals to the brands they represent (Disney, GEICO, and Coca-Cola, respectively), they realize that marketing and communications departments at higher education institutions across the world would love to…

A cabled air structure provides a spacious gymnasium with tennis, basketball, badminton, and volleyball courts. (Author/MLF)

The annual Exhibit in Print is intended to give school business officials the opportunity to tour an exhibit hall much like the ones at major conventions and annual meetings. The special section contains information about the companies that serve the educational community--their products, services, techniques, and case histories. (Author/MLF)

Describes the complexities of ISO 9000, a set of generic quality standards to which any commercial firm wishing to do business with a member firm of the European Economic Community will have to comply. Describes opportunities for professional technical communicators in providing the required product documentation. (SR)

Offers a personal view of international technical communication. Discusses computer-assisted translation, machine translation, machine interpreting, and the future of international technical communication. (SR)

A review of the super tough high performance architectural coatings for walls that students can't damage, scuff, or scrape. (Author/MLF)

Discusses four levels of awareness (from simple letter substitution to cross-cultural transfer of technology) in how product developers view producing national language versions of their products. (SR)

The second in a series of articles outlines how the photoduplication field has opened up considerably in the last two years, lowering costs for users. (Author/MLF)