This study considers the ways in which the television set appeared and figured in representations of domestic space in middle class women's home magazines from 1948 to 1955. The effect of television on the home from the housewife's perspective is described as two-fold: something which called for a careful rearrangement of the home and the…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…

At the beginning of the decennium 1910-1920 specialized courses in home economics were maintained in the land-grant institutions in the New England states, except Massachusetts, and Connecticut; in New York, at Cornell University; in Pennsylvania at Pennsylvania State College, and all of the states north of the Ohio River and west of the Allegheny…