Descriptor
| Advertising | 3 |
| Homemakers | 3 |
| Employed Women | 2 |
| Media Research | 2 |
| Periodicals | 2 |
| Publicize | 2 |
| Reading Habits | 2 |
| Audiences | 1 |
| Consumer Economics | 1 |
| Marketing | 1 |
| Programing (Broadcast) | 1 |
| More ▼ | |
Source
| Journal of Advertising | 3 |
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Peer reviewedDouglas, Susan P. – Journal of Advertising, 1977
No major differences were noted in samples of working and non-working wives from the United States and France. (KS)
Descriptors: Advertising, Audiences, Employed Women, Homemakers
Peer reviewedReynolds, Fred D.; And Others – Journal of Advertising, 1977
Surveys the media habits of 275 homemakers; implications for marketing strategies are outlined. (KS)
Descriptors: Advertising, Consumer Economics, Homemakers, Marketing
Peer reviewedSosanie, Arlene; Szybillo, George – Journal of Advertising, 1978
Advertisers should note that married working women tend to read more magazines and watch less television than married non-working women. (RL)
Descriptors: Advertising, Employed Women, Homemakers, Media Research
