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Hackman, Michael Z. – Southern Speech Communication Journal, 1988
Examines audience reactions to informative public speakers' use of self-disparaging humor. Concludes that speakers using such humor may be perceived as more humorous, but also run the risk of reducing their perceived competence, having the audience associate with them less, and producing speeches that are rated as less interesting. (MM)
Descriptors: Audience Analysis, Audience Response, Communication Research, Credibility

Geiser-Getz, Glenn C. – Electronic Journal of Communication/La Revue Electronique de Communication, 1995
Examines college students' responses to the program "Cops" to better understand how viewers construct meaning and pleasure from the televisual texts of reality-based programming. Finds that humor guides the viewers' interpretations of the text and is a major source of pleasure, but the audience's search for the comic both deviates from…
Descriptors: Audience Analysis, Higher Education, Humor, Mass Media Effects

Baym, Nancy – Journal of Computer-Mediated Communication, 1995
Argues that humor can be accomplished in computer-mediated communication and can be critical to creating social meaning online. Analyzes the humor of the USENET news group rec.arts.tv.soaps (r.a.t.s.), which discusses soap operas. Combines user surveys with message analysis to show the prevalence and importance of humor in r.a.t.s. (RS)
Descriptors: Audience Analysis, Communication Research, Computer Mediated Communication, Computer Networks
Hashimoto, I. – Freshman English News, 1986
Humorously discusses the problem of discerning when students are being honest in their writing and how to deal with the problems their honesty sometimes presents. (DF)
Descriptors: Audience Analysis, Higher Education, Honesty, Humor
Pexman, Penny M.; Glenwright, Melanie; Krol, Andrea; James, Tammy – Discourse Processes: A Multidisciplinary Journal, 2005
Around 5 or 6 years of age, children begin to recognize that speakers who make ironic remarks do not believe what they literally say, but children of the same age do not show appreciation for the humor function of irony (Dews et al., 1996; Harris & Pexman, 2003). We investigated 7- to 10-year-old children's interpretations of verbal irony and…
Descriptors: Humor, Figurative Language, Child Psychology, Psychological Studies
Gruner, Charles R. – 1984
Listeners generally rate speakers of high initial ethos (such as university professors) using mildly self-deprecating humor highly on traits like "wittiness" and "funniness." A three-part study investigated whether a speaker of lower initial ethos (such as a student) can "get away" with such self-deprecation. In Experiment 1, college students read…
Descriptors: Audience Analysis, Communication Research, Humor, Information Sources
Association for Education in Journalism and Mass Communication. – 2001
The Advertising section of the proceedings contains the following 14 selected papers: "Preparing the Entry-level Advertising Portfolio: Pointing Creative Students in the Right Direction" (Sheri J. Broyles); "Effects of Issue Ads on Candidate Evaluation and Voting Preference: Does Sponsorship Matter?" (Fuyuan Shen and H. Denis…
Descriptors: Advertising, Audience Analysis, Content Analysis, Foreign Countries