Research into the persuasiveness of satirical news has found mixed results. Two possible explanations lie in the lack of clarity about mechanisms underlying the influence of consuming different types of satirical content. In six experiments (N[subscript total] = 3,139), we investigated how (different types of) humorous versus nonhumorous…

Courses: Critically fun is a single-class activity for communication classes discussing persuasive messages, the effects of mass media, or rhetorical analysis (e.g. public speaking, communication theory, mass media, and rhetoric). Objectives: By the end of the activity, students should be able to analyze critically the rhetorical significance of…

Parody involves creating humor through "imitating a style or genre of literature or other media" (Buijzen & Valkenburg, 2004, p. 154). More specifically, Bush, Bush, and Boller (1994) argued that parody involves both imitation of an original text, and discrepancies from the original that create humor and insight. The discrepancies…

There has been little research into how children use language play in writing. The unprompted language play of 36 children was investigated through their writing of a short advertisement. The sample comprised three attainment sub-groups from a larger repeat-design study of persuasive writing in the 9-11 age-range. The writing was analysed using…

In the context of texts that depicted either a minimally confrontational conversation (study 1) or a more confrontational argument (study 2) with a close friend, the use of ironic criticism was rated as being more humorous, polite, and positive, yet also as more sarcastic and mocking than direct criticism. Although our results were consistent with…

The author explores humor during a time of increasingly hostile accountability measures directed toward educators. Drawing on incongruity and other theories of humor, he explores both "light" and "dark" humor and some aspects of the educational potential and power of humor. Noting how humor is related to creativity and problem management, the…

Drawing on Vygostky's zone of proximal development this study explores the ways preservice teachers engage with The Human Bean Activity that was designed to make visible the abstract idea of identity and community. This qualitative narrative analysis explores the talk produced by 47 predominantly White, straight, and female preservice…

Satire, as a mode, is not frequently employed in Chinese narratives. "Cat Country," or "Mao Cheng Ji," written by Lao She (pen name of Shu Qing Chun, 1898--1966) has come under much attack of its literary values. Whereas most critics have no doubt that this work sets out to satirize China through the portrayal of a society of…

This article focuses on argumentation in mathematics classrooms in two different geographic contexts, the US and New Zealand. Drawing on data from a case with immigrant students (Pasifika) in NZ and a case with Mexican American students in the US, we argue for the need to study the concept of argumentation through a cultural and language lens. Our…

This article draws on interactional pragmatics and a cross-cultural approach (UK, France, Spain) to investigate the negotiation of individual and group identities in two different speech events, parliamentary debates and editorial meetings. The cross-cultural examination of the use of linguistic resources for signalling "social role,…

This study examined the role of medical clowns during medical examinations of children who were sexually abused. Three case studies are described, illustrating diverse interactions among the victimized child, the medical clown, and the medical forensical examiner during medical forensic examinations held at the Tene Center for Sexually Abused…

Humor in advertising is known to enhance product liking, but this attitude change is often considered nonpredictive of product choice. Previous research relied exclusively on explicit self-report measures to assess attitudes and purchase intentions. The present research shows that unobtrusive association of a product with humor can affect…

Investigates the effectiveness of humor in advertising, comparative advertising, and consumer involvement with the product. Finds that humorous ads are more eye catching but less impressive and less sufficient in information than nonhumorous ads. Finds the performance of comparative ads is generally negative and especially so in the high…

Focuses on the dangers inherent in the "bureaucratic" mindset that can eliminate the bases for constructive argument. Claims a dramatistic perspective on argument counters this danger and aids in the alteration of frames of reference, simultaneously combating the bureaucratic mindset and increasing the chance for constructive change in…

A study examined the attention getting value of nonsensical and sexual humor used in liquor advertisements to determine if one was more effective than the other in attracting male magazine readers. Thirty-two Starch-scored liquor ads taken from 1976 and 1977 issues of "Time,""Newsweek," and "Sports Illustrated" were analyzed by three male readers.…