This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to "pure," cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The…

In this article, I share with the reader my journey into environmental education, and how I came to understand that even an urbanite like me has something to offer. I look to the work of Indigenous scholars to frame the ways in which Indigenous pedagogies, combined with environmental, place-based, and land-based pedagogies, form a matrix of…

Expressing emotions in a narrative requires a high degree of narrators' involvement in and reflection of personal experiences. An array of complex emotions is reflected in the narrators' use of a wide range of language and paralanguage tools when they share their feelings with their audience. This study attempted to investigate how female…

Mind-wandering (i.e., thoughts irrelevant to the current task) occurs frequently during reading. The current study examined whether mind-wandering was associated with reduced rereading when the reader read the so-called garden-path jokes. In a garden-path joke, the reader's initial interpretation is violated by the final punchline, and the…

Purpose: The purpose of this study is to explore what contributes to egalitarian teams and facilitates for team learning in professional service teams. Design/methodology/approach: A qualitative case study, including 41 in-depth interviews (n = 18) of professional service team members and managers in one of Nordics largest professional service…

The primary goal of the study is to investigate the effect of the usage of humor on behavioral, emotional, and cognitive engagement in online learning. Humorous elements were integrated into the online learning components. The mixed-method study was conducted over 14 weeks with the participation of 74 university students in an online university…

The present paper deals with the perception of Iranian EFL teachers and learners in using humor in language classrooms. To this end, 10 English classes with a population of 70 female and male students and 5 male and female teachers in English language institutes in Esfahan were observed during spring and summer 2019. Using an ethnographic…

In this article, the author shares his fear that students will become accustomed to an educational experience that lacks joy and fun as a result of the changes made to education due to the COVID-19 pandemic. He and his teaching colleagues have noticed that when students are learning virtually, they act much more as receivers of knowledge than…

Humour, when engaged in the classroom, tends to be used as a means to hook youth into the 'real' material of school, when officially sanctioned at all. Humour can be dangerous, not-the-least in its potential to produce chaos, presenting difficulties in the rigid climate of accountability and standardisation. As we animate, humour can trouble…

Effective teachers engage their students in multiple ways, and engagement reduces disruptive student behaviors. However, teachers consistently report struggling with classroom management, and their struggle has been linked to teacher turnover. Currently, there is a small but growing body of literature on the use of comedy techniques in the…

Humor is a useful tool at everyone's disposal. How or when it is used in Continuing Education (CE) leaders is an area of research that has not been done before. A CE leader deals with teams of all sizes and oversees a potentially large budget and student base. With all the responsibility of a leader and having to manage teams and programs…

Background: During clinical interactions, clinicians and people with aphasia (PWA) use humour and laughter for a range of purposes, most of which contribute to friendly interactions in which the participants appear to develop a positive regard for one another. Moreover, humour is a vital component of facework, or the processes interactants engage…

Language play is a key component of many children's popular graphic novels. The authors analyze the sound and word play in Dav Pilkey's illustrated Captain Underpants series. They argue that Pilkey's literary devices fall into two main areas of hyperbole and linguistic creativity and that Pilkey's language shifts the reader into a carnivalesque…

Politics and International Relations (Pol & IR) lecturers can capitalise on the established relationship between comedy and political analysis by using humour techniques to enhance the student learning experience and to develop students' critical analysis skills. Using collected data from focus groups with 21 British and International…

Positive psychology is a subdomain that addresses the importance of human strengths and personal assets in individuals' well-being. The principles of positive psychology align with the philosophy of rehabilitation counseling by emphasizing individuals' strengths to promote psychosocial adjustment to disability. Considering the intersection between…