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Direct linkBontrager, Bob – College and University, 2007
The practice of strategic enrollment management (SEM) can be likened to navigating a ship through uncharted waters. Dating back to the 1970s, the very concept of enrollment management came into being and has since evolved in the face of a steady progression of daunting challenges requiring repeated course corrections. A massive demographic…
Descriptors: Higher Education, Hydraulics, Enrollment Management, Strategic Planning
