The global marketisation of higher education has been evidenced by a wide range of discursive phenomena. This article examines how several sets of student service advertisements in a Hong Kong university employ multilingual writing to promote tailored services and experiences to different groups of student 'consumers'. It draws on approaches from…

The study of video games can be fun, and it is interesting to see what players can explore inside video games. This paper explores public policy practice and its political content or aspects in video games. The very idea itself may sound vague and unclear; can such a thing be found inside a mere video game? To strengthen the argument of what kind…

This paper explores the intricate relationship between identity and language use in a multilingual university context by analyzing a Filipina international student's narrativized accounts of her experiences in a Hong Kong university. The findings suggest that the international student's identity negotiation and language practices vary markedly…

This paper reports on a qualitative study which investigated a group of student teachers' emotions in their second language (L2) learning experiences, with particular attention to the mediating role of language ideologies. The findings revealed that the participants reported both positive emotions (enjoyment and pride) and negative emotions…

This article focuses on the role of language ideology in four students' ethnic identity during one stage. I employ Bakhtin's concepts of ideological becoming, and of authoritative and internally persuasive discourse to explore how the student participants are conscious of language and social worlds, including their heritage language and ethnic…

Purpose: The purpose of this paper is to systematically analyze the neoliberal challenges and problems facing public schools in the particular Hong Kong context. Design/methodology/approach: Based on a systematic and critical analysis on the history and socio-political context of Hong Kong's school policies and practice as well as the official…

Purpose: The purpose of this paper is to highlight the urgent need for a genuinely effective and attainable citizenship education model in Hong Kong's schools, which focusses on promoting student participation in school governance. It is an empirical citizenship education management model for school leaders that illustrates the predictive effects…

This paper takes a sociolinguistic perspective in understanding the international student's experiences in a multilingual university context. Drawing on a narrative inquiry approach, the present qualitative case study investigates a Brazilian Chinese international student's lived experiences of studying in a Hong Kong university, with particular…

This article compares and re-examines citizenship education (CE) teaching and learning in Hong Kong (HK) and Guangzhou (GZ), China. It questions two stereotypical perceptions--that China schools indoctrinate students, and that CE lessons in HK are more open than those in mainland China. Data are drawn from some 30 lesson observations, 1,200…

Despite evidence of the acculturation benefits of social media engagement with mainstream culture, there is limited understanding of what motivates or demotivates ethnic minorities' social media engagement with mainstream culture. Adopting the theoretical construct of investment, this study interviewed 31 ethnic minority secondary school students…

This paper reports on a qualitative inquiry into language identities in English as a lingua franca (ELF) communication from the perspectives of a group of Chinese-English bilingual students at a Hong Kong university. Using eighteen university students' narratives of their lived experiences in ELF communication, the study revealed that the students…

This book analyses the nexus between ideology, the state, and education reforms worldwide. The research evinces the neo-liberal ideological imperatives of current education and policy reforms and illustrates the way these shifts in the relationship between the state and education policy are affecting current trends in education reforms and…

Using multicultural education as a lens, this article details the discursive formation of Hong Kong's linguistic landscape with a focus on policy arrangements around teaching Chinese as a second language for non-Chinese ethnic minorities since the early 2000s. We pose two research questions: What are the identifiable policy trends in education for…

Social reality is refined and redefined through media. This article explores the representation of discourse of multilingualism in a series of Hong Kong government public service advertisements called "Faces of Hong Kong." Given the role of advertisements in social reproduction and the construction of identities and subjectivities, there…

This book explores the interrelationship between ideology, the state, and education reforms, placing it in a global context. It examines some of the major education reforms and policy issues in a global culture, particularly in light of recent shifts in quality and standards-driven education, and policy research. The book critiques the neo-liberal…