Results indicate that reward and ignore conditions were not different but both yielded higher imitative scores than the punishment condition; same-sex models yielded higher imitation scores than opposite-sex models; lowest imitation scores were obtained by children exposed to a male experimenter and a female model. (Author/BJG)

Presents a modified social learning theory account of the contribution of imitation to sex role development. Subjects of the two experiments described were elementary school boys and girls. (MP)