The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

This paper provides a qualitative account of Vietnamese language maintenance in Manchester. Through ethnographic observations of distinctly Vietnamese locations, Vietnamese language practices are shown to create spaces in which Vietnamese is the dominant language, and in which Vietnamese norms and expectations, or scales, are able to influence and…

Researchers have attempted to address the intersection of multisensory and multimodal discourse practices from an interactional perspective. This study argues for the value of experiential, non-interactional multisensory discourse resources and proposes a conceptual framework of "multisensory discourse resources" to bridge visual and…

Ethnolinguistic vitality theory asserts that Status, Demographic, Institutional Support and Control factors make up the vitality of ethnolinguistic groups. An assessment of a group's strengths and weaknesses in each of these dimensions provides a rough classification of ethnolinguistic groups into those having low, medium, or high vitality. Low…

The present study analyses the Family Language Policy (FLP) in regards language literacy development of children in Ethiopian immigrant families. Bridging the gap between linguistic literacy at home and at school hinders a smooth societal integration and a normative literacy development. This study describes the home literacy patterns shaped by…