Noting that advertising agencies have not been examined as a collective industry, this paper looks at the development and structure of the advertising agency industry. The first portion of the paper discusses the development of the agency. The remaining two sections deal with trends in and the structure of the industry including: (1) the growth of…

The American Newspaper Association's 1986 compilation of 45 newspaper antitrust actions filed since 1980 revealed that the majority of antitrust actions during that period involved disputes over advertising practices. The federal government was virtually absent in its enforcement of antitrust laws against newspapers. About one-third of the…

This is one of several papers presented at a Federal Trade Commission Symposium on Media Concentration. It analyzes trends in the development of one-newspaper cities. Some of the trends noted are that face-to-face competition has declined considerably over the last five decades, going from 90% of the circulation in 1923 to 30% of the circulation…

The role of evaluation in the profit and loss sector of American economy differs from its role in the nonprofit sector. Since corporate industry and private foundations contribute approximately 4.5 billion dollars to help finance the ninety-billion dollar private nonprofit sector, sound planning and evaluation activities are essential to maintain…

Based on data drawn from a participant observation of a specific chain-owned newspaper, this paper examines ways in which the relationship between newspaper groups or chains and their member papers affects the newsroom and the news. Specifically, the paper reviews three aspects of chain influence: how the introduction of a chain-owned wire service…

Top corporate management requires communications departments that maintain credibility with the public by developing the following qualities: integrity established through consistent and honest messages; accuracy based on solid research; authority derived from an understanding of the subject and from drawing on appropriate expertise; a…

An information society is one in which the expression "to earn one's daily bread by the sweat of one's brow" appears decidedly anachronistic. People have been seduced by the rhetoric of novelty and confused by the surface significance of terms which have become accepted parts of everyday speech. What do rubrics such as information society,…

This paper, in "Part I--Trends in Industrial Development"--notes that industrial development is continuing in developing countries, but with such discontinuity, diversity, and selectivity that generalizations are difficult. In the first development decade (the 1960's), industrialization did not fulfill expectations, and gaps in economic status…

Addresses four areas of environmental concern in the chemical industry: (1) needs and responsibilities of environmental protection; (2) organization and distribution of environmental affairs within the corporate structure; (3) functions and operations associated with industrial environmental management; and (4) origins and tasks of the…

This paper identifies the historical factors that played a key role in the rise of mass popular education and describes how these factors relate to education in Southern Africa in the 21st century. The broad overview of developments since the Renaissance begins with the Protestant Reformation, which established a theoretical basis for elementary…

Principals wish to foster both staff motivation and student achievement in their schools, yet research reveals a seeming contradiction between these two goals. Fredrick Herzberg found in the late 1950's and 1960's that in various occupations, employees' motivation depended primarily on their sense of: the significance of their work, achievement,…

The paper suggests that new values created by modern forms of leisure have intersected with critical changes in the work structure to form a new social pattern. The new pattern emerges from a crisis in industrial societies. Factors which have created this crisis include the rupture of the time frames of society (how work and non-work are…

The idea of using groups, rather than individuals, as the basic building blocks for an organization is suggested in this paper. Although this idea is not new in theory, it is new in practice. To design an organization from scratch around groups appears to violate the American value of individualism. Groups, however, have advantages over…

Defines informatics as both a pure and an applied science dealing with information technology and its uses and examines the organization of education from two different perspectives: how applications of informatics may impact on education, forcing it to change; and how the educational system may deal with problems to effectively integrate…

This paper argues that because of a recent, sizable increase in the number of mergers and acquisitions, especially by foreign corporations in the United States, it is possible that a small number of firms could dominate the publishing and information processing industry in the world. The paper outlines briefly the patterns of mergers and…