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Direct linkAshcroft, Linda – Journal of Librarianship and Information Science, 2010
Any organization must build a good reputation and image in order to "anchor" its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do--and their techniques and approaches can be applied to libraries. Examples from…
Descriptors: Libraries, Public Relations, Marketing, Publicity
New Hampshire State Library, Concord. – 1985
In 1985, the American Association of School Libraries declared April as School Library Media Month. The New Hampshire Educational Media Association (NHEMA) Board chose April 17th as the day for all New Hampshire school library media centers to focus on the role that they play in the total school program. This booklet suggests a wide variety of…
Descriptors: Elementary Secondary Education, Information Dissemination, Institutional Advancement, Learning Resources Centers
