Discusses a study of the relationship between contributions to scientific knowledge and the application of those contributions. Data collected from a U.S. Forest Service project indicate that the impact of research and development is greater when the knowledge-creation process is seen as a response to client needs rather than when researchers are…

Reasons for the failure to adopt behavior-analytic teaching strategies include the perception that behavior analysis is coercive and controlling, difficulties in implementation, university factors, and marketing problems. The goal of dissemination of these strategies could be met through creating motivational conditions and devising marketing…

In this speech, the authors contend that the adoption of a marketing approach by the disseminators of educational research and development product might well lead to a more effective way of getting products into use by educators. The marketing concept as defined comprises the planning of a coordinated set of products and programs to serve the…

Thoughtful use of past research experience to guide future study and action was the basis for a conference at Reston, Virginia in November 1975 to propose priorities for new research on television and children. The conference had two objectives: (1) to assemble as broad a range of people as possible to think through the many directions future…