A public relations position is argued to be essential for informing the public about school conditions. (MF)

Presents some of the ideas and actions the sociology department at the University of Lowell (Massachusetts) has adopted in an effort to make sociology attractive to students. Discusses the dissemination of information about the positive aspects of the discipline, the quality of teaching and guidance, and the development of a substantive…

Describes a senior seminar course in chemistry in which each student was instructed to write a 200 word article describing his senior research project to the general public. Explains the objectives and advantages of this approach. (GS)

Outlines public relations techniques useful in forestalling or coping with public criticism of a new or revised curriculum. (SJL)

This annotated bibliography lists approximately 70 books and articles dealing with the installation of educational programs and procedures, as well as a few additional publications dealing with information dissemination and public relations. Within each of the two sections, citations are listed alphabetically by author's name. (JG)

Effective administration of rural school districts is a challenge. Rural administrators must develop, execute, and supervise the total school program. Because administrators must do whatever is necessary to operate the program and support staff frequently are not available, administrative roles and responsibilities are many and varied. Most…

This implementation handbook is second in a series of three handbooks developed for individuals, school districts, and agencies interested in implementing career education programs. This handbook is divided into the following eight units: (1) clarification of program objectives; (2) management planning; (3) budgeting; (4) staff development; (5)…

The Public Relations section of the Proceedings contains the following 15 papers: "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation by Web Site Decision-Makers" (Candace White and Niranjan Raman); "Enlightened Self Interest--An Ethical Baseline for Teaching Corporate Public…

The purpose of this project was to develop innovative agricultural education programs within the comprehensive high school setting in selected school districts in Mississippi. The following programs were implemented: horticulture (Starkville Vocational Center); vocational forestry (Lamar County); agricultural suppliers and services program (Alcorn…