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Kannikar, Phudit; Wannapiroon, Panita; Nilsook, Prachyanun – International Education Studies, 2022
The objective of this study is to develop and evaluate a multicultural competency training model for digital publicists. It is research and development which the researchers have divided the research process into 3 steps. Step 1: Developing a multicultural competency training model for digital publicists. Step 2: Evaluating the suitability of the…
Descriptors: Cultural Awareness, Public Relations, Models, Competence
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Judd, Larry R. – Public Relations Review, 1987
Argues that there are relationships among perceived public relations role, formal research, and organization type. Presents two lines of research, the studies of public relations roles focusing on the individual, and the approach emphasizing the organization as the principle unit of analysis; Describes three research hypotheses are and presents a…
Descriptors: Administrator Characteristics, Administrators, Communication Research, Evaluation Methods
Hafner, Richard P., Jr. – CASE Currents, 1980
A University of California, Berkeley, self-study is described that measures the effectiveness of the regular public information activities crucial to the day-to-day communication between a public university and its constituencies. The framework (scope, objectives, deadlines), research, data collection, and a summary of the report's findings are…
Descriptors: Data Collection, Evaluation Methods, Higher Education, Information Dissemination
Danks, Barbara – 1980
This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…
Descriptors: Adult Basic Education, Demonstration Programs, Evaluation Methods, Information Dissemination
Council of Communicators, Austin, TX. – 1977
Since communication is the working link between the school district and the community it serves, public school administrators serving small towns or rural areas are developing a planned program of two-way communication based on a clear policy statement adopted by the board of trustees which basically upholds the public's right to know. In order to…
Descriptors: Communication (Thought Transfer), Community Involvement, Delivery Systems, Education Service Centers
Ascough, Larry – 1980
To help educators improve their school public relations (PR) programs, this handbook tells them how to identify and communicate with "special publics" and how to evaluate their communication efforts. An introductory overview points out that two-thirds to three-quarters of the adult population have no children in school and that schools need to…
Descriptors: Communication (Thought Transfer), Community Attitudes, Community Involvement, Elementary Secondary Education