Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

While the electronic fact book will not replace the paper variety used by colleges and universities to disseminate institutional information, there are a number of uses for the electronic format, which accommodates both quantity and currency of information. Considerations in producing an electronic fact book are discussed, and a seven-day process…

This document is designed to assist Illinois Elementary Secondary Education Act Title III project directors in familiarizing all phases of the public with their innovative programs. The first section of the document is an overview. The sections that follow give an explanation of the dissemination goals and certain conditions most suitable for…

Five situations are posed in which a college advancement administrator must make an ethical judgment. They involve renaming a building named after a graduate, use of personal versus institutional funds for a sensitive information search, use of unrestricted gifts, respecting donor intentions, and candor in information dissemination. Readers are…

School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…

The department of computer services at Miami-Dade Community College (Florida) limits its monthly newsletter to one page and follows specific guidelines about content and format. The publication is used for communication, public relations, and recognition. This streamlined approach allows for efficient and consistent communication. (MSE)

Successful use of college and university World Wide Web sites for institutional development requires attention to use of staff/staff time and to site design/content/maintenance. Suggestions include using student volunteers for insight into what makes a site attractive; presenting a development viewpoint; considering users' technological…

The second annual progress report of the Massachusetts Occupational Information System (MOIS) describes the activities and strategies of the MOIS in 1977. The report is divided into seven sections. The Administrative and Organizational Information section considers the highlights of the year, contains a chart illustrating the growth of the system,…

The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…

Reasons and techniques for encouraging planned giving among baby-boomers are outlined, and one approach is detailed. This involves recruiting a volunteer financial services team of alumni to host financial presentations for fellow alumni in their local areas, and developing a newsletter for the target alumni population. The fund-raising program at…

To improve matching gift numbers in fund-raising campaigns, colleges and universities can use these techniques: flagging potential matches during phonathons; broadcasting the matching-gift message on the phone, in pledge reminders, with leaflets, and in publications; focusing on companies that employ many alumni; improving follow-through on…

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)

This implementation handbook is second in a series of three handbooks developed for individuals, school districts, and agencies interested in implementing career education programs. This handbook is divided into the following eight units: (1) clarification of program objectives; (2) management planning; (3) budgeting; (4) staff development; (5)…