The institutional web site is ubiquitous and has emerged as nearly universal in its utilization as a recruiting and informational tool for the twenty-first century community college. Community colleges have embraced utilization of the Internet through the establishment of institutional web sites containing volumes of information, forms, and links.…

Colleges' innovative efforts to bring alumni to campus for reunions illustrate how effective provocative promotions can be. Ideas include a game theme in brochures (Lewis and Clark College, Oregon), distribution of a 40-minute video (Gilman School, Maryland), class-targeted brochures (American University, District of Columbia), and a four-mailing…

An informal survey of 27 Kansas public and private 4-year institutions of higher education revealed most did not have aid information packets designed for marketing; the quality of materials and response time was unrelated to institution size; many did not respond satisfactorily; and financial aid offices did not take a team approach in…

Describes a procedure for evaluating public relations campaigns called the control construct evaluation procedure. Describes its use in measuring two countywide information campaigns in a large metropolitan area. Notes that it is easy to design, can be conducted inexpensively with few resources, and is understood and accepted by management. (SR)

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

To apply promotional techniques and measure the impact and response on target adult basic education (ABE) enrollment, a project focused on (1) increasing awareness of adult education programs, (2) successful recruitment techniques; and (3) development of professional relationships with referral agencies. Activities included development of a slide…

Discusses the engineering career guidance program developed at the University of Nebraska on the basis of results from freshman student surveys. Indicates that dissemination of positive'' aspects of engineering to the public is the first step toward completion of an effective program. (CC)

A study examined existing perceptions of the effectiveness of vocational education in Michigan. Researchers sought the opinions of 1,879 educators (including teachers, administrators, counselors, admissions representatives, and public relations professionals) connected with vocational education; 1,099 nonvocational educators; 745 parents; 1,030…

Follow Through Resource Centers are a nationwide system designated to assist local school districts in improving their educational programs through adoption of exemplary educational programs at a fraction of the original development cost. Resource personnel develop materials for dissemination. Materials are presented in awareness sessions with the…

Colleges and universities are achieving modest results in using the World Wide Web for fund raising. Suggestions for developing/updating Web sites include: providing basic information such as pledge forms and development office contacts; tailoring the site to campus and potential donor interests; using the site to support other efforts; providing…

Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…

A project entitled the LINK Program was undertaken to develop a model program of educational brokering through union locals and small businesses in the Lehigh Valley in Pennsylvania. Included among the major project activities were the following: contacting unions, presenting a model program to them, and soliciting support from union officials;…

A project was conducted in Broward County, Florida, to help students ranging in age from 14 to 25 to become more openminded in regard to career options for women and to encourage them to participate in nontraditional vocational programs. Because of their generally accepted openmindedness, students in middle schools received additional emphasis.…

At Mills College (California), faculty, administrators, and trustees collaborated on development of a tuition freeze. The move was found to be not only effective in stabilizing student costs, but also in improving the institution's overall financial condition. The context of the decision, decision-making process, information dissemination methods,…

A project was undertaken to counteract low auto restraint usage rates for children in North Carolina through a comprehensive program with emphasis in the areas of educational activities, establishment of child restraint loan and rental programs across the State, development of educational materials and public awareness activities, and monitoring…