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| Dervin, Brenda | 7 |
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| Reports - Research | 5 |
| Tests/Questionnaires | 1 |
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| Policymakers | 1 |
| Researchers | 1 |
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| California | 2 |
| Washington (Seattle) | 1 |
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Peer reviewedDervin, Brenda – Journal of Broadcasting, 1976
A set of 10 assumptions which have unwittingly hindered efforts focusing on the information needs of average citizens are explored. (JY)
Descriptors: Communication (Thought Transfer), Information Dissemination, Information Needs, Information Science
Dervin, Brenda – Drexel Library Quarterly, 1977
Challenges some deep-rooted assumptions about the nature of library service by emphasizing a radically different approach to the idea of information. In this view, information is seen as part of a communication model that focuses on the individuality of the user and the context of his information needs. (JD)
Descriptors: Change Strategies, Information Needs, Information Theory, Information Utilization
Download full textDervin, Brenda; And Others – 1984
This report details the design and results of a study commissioned by the California State Library to describe the everyday information needs of California citizens in the context of three societal trends that impact the operation of libraries and all other human services that define information delivery as part of their mandate: (1) emergence of…
Descriptors: Community Information Services, Demography, Information Needs, Information Seeking
Dervin, Brenda; And Others – 1977
This report culminates the final phase of a three phase project the purpose of which was to develop strategies for dealing with the information needs of urban residents. The focus has been on the information practitioner-client interaction, and how practitioners can effectively deal with individual citizens when these citizens and their needs take…
Descriptors: Change Strategies, Communication Skills, Human Services, Information Needs
Dervin, Brenda; And Others – 1985
This study was conducted to determine how library users in California say library use helps them. While most library effectiveness studies infer effectiveness by looking at the movement of materials or reports of user satisfaction, this study proceeds from the assumption that libraries need to know how library use helps in user terms. The study…
Descriptors: Information Needs, Information Seeking, Information Utilization, Library Materials
Dervin, Brenda; And Others – 1976
A study was undertaken to determine strategies for dealing with the information needs of urban residents. To identify how citizens obtain information, an open-ended questionnaire was administered to 602 respondents from the general population of Seattle, including Asians and blacks. Results were analyzed using 33 content analytic schemes, and…
Descriptors: Articulation (Speech), Change Strategies, Communication Skills, Communication (Thought Transfer)
Dervin, Brenda; And Others – 1977
This study constitutes the second phase of a three-phase project whose purpose is to develop strategies for dealing with the information needs of urban residents. The focus is on how the information practitioner can effectively deal with individual citizens. From Phase I (IR 003 729), an approach, called the client-in-situation approach, was…
Descriptors: Change Strategies, Communication Skills, Community Attitudes, Community Characteristics
