Descriptor
| Adoption (Ideas) | 1 |
| Attitude Change | 1 |
| Behavior Change | 1 |
| Change Agents | 1 |
| Communication (Thought… | 1 |
| Cross Cultural Studies | 1 |
| Diffusion | 1 |
| Educational Innovation | 1 |
| Information Dissemination | 1 |
| Information Needs | 1 |
| Information Seeking | 1 |
| More ▼ | |
Source
Publication Type
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Rogers, Everett M.; Shoemaker, F. Floyd – 1971
How do innovations (defined as idea, products, and practices perceived as new by an individual) diffuse to members of a social system? The authors answer this and other questions about the character of innovators, the rate of adoption of ideas, and the decision-making process in 103 generalizations about diffusion of innovation. These propositions…
Descriptors: Adoption (Ideas), Attitude Change, Behavior Change, Change Agents
