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Norman, O. Gene – 1985
The basic activities of marketing are discussed, including gathering information and determining needs, designing a program around the elements of the marketing mix, and managing the marketing program. Following a general discussion, applications of the marketing concepts to a health sciences library are described. The administrator of the health…
Descriptors: Guidelines, Information Needs, Information Seeking, Information Sources
Peer reviewedBrember, V. L. – Journal of Documentation, 1985
Presents Checkland's soft systems methodology, discusses it in terms of the systems approach, and illustrates how it was used to relate evidence of user survey to practical problems of library management. Difficulties in using methodology are described and implications for library management and information science research are presented. (8…
Descriptors: Flow Charts, Foreign Countries, Information Needs, Information Systems
