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Direct linkHerndon, M. Craig – New Directions for Institutional Research, 2012
It is a historically held principle of microeconomics that in the presence of better information, consumers make better decisions. This chapter focuses on information to guide consumers in making decisions about higher education. It examines the development and implementation of a one-stop career and college planning tool that leverages existing…
Descriptors: Consumer Economics, Inferences, Evidence, Information Utilization
