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Direct linkMcFarlane, Delano J. – ProQuest LLC, 2011
Researchers that investigate the media's coverage of health have historically relied on keyword searches to retrieve relevant health news coverage, and manual content analysis methods to categorize and score health news text. These methods are problematic. Manual content analysis methods are labor intensive, time consuming, and inherently…
Descriptors: Obesity, Research Methodology, Public Health, Hypothesis Testing
