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Direct linkMelissa Fraser-Arnott – Journal of Education for Library and Information Science, 2022
This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key…
Descriptors: Library Science, Information Science, Library Schools, College Programs
Cuadra, Carlos A.; And Others – Library Research, 1982
Summarizes results of project identifying research priorities in field of library and information science sponsored by Department of Education, Office of Libraries and Learning Technologies. Background material, one-page summaries of projects comprising the Research Agenda, and a classification and brief summary of other projects reviewed are…
Descriptors: Censorship, Financial Support, Information Science, Library Science
