Identifies information specialists who employ systems methodology and discusses the modern systems movement, its role in the changing world view of science, disciplines (cybernetics and operations research) that have contributed to its development, and distinctions between General Systems Theory and other approaches to the study of systems.…

A more unified approach to communication theory can evolve through systems modeling of information theory, communication modes, and mass media operations. Such systematic analysis proposes, as is the case care here, that information models be based upon combinations of energy changes and exchanges and changes in receiver systems. The mass media is…