Presents a study which attempts to link current theory to practical problems of applied communication. The power of coorientational variables is tested and compared with the power of commonly used individual characteristics in predicting the amounts and types of information sought by buyers of cosmetics. (JMF)

This study attempted to clarify the interplay of self/social interest and education level as factors in the "knowledge gap" hypothesis, which states that knowledge of heavily publicized topics is accrued faster over time by better educated persons. In each of two telephone surveys in the Lansing, Michigan, area, the same 253 adults were…

Discusses an empirical study that examined the relative efficiency of individual differences variables and user-based situational variables as predictors of the actual information/knowledge needed by users to accomplish word processing tasks. Information seeking versus information use is discussed, and results of canonical correlation analyses are…

This study was conducted to determine how library users in California say library use helps them. While most library effectiveness studies infer effectiveness by looking at the movement of materials or reports of user satisfaction, this study proceeds from the assumption that libraries need to know how library use helps in user terms. The study…