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Planning Public Service Advertising Messages: An Application of the Fishbein Model and Path Analysis

Evans, Richard – Journal of Advertising, 1978
Indicates that evaluative messages are the most effective public service announcements and that the subjective norm component of the Fishbein model had the most influence. (RL)
Descriptors: Advertising, Community Information Services, Evaluation Methods, Information Services
McLaughlin, Gerald W.; Howard, Richard D. – CAUSE/EFFECT, 1991
The article demonstrates how information managers at institutions of higher education can develop a checklist for evaluating the usability and effectiveness of institutional data and information. Three primary personnel roles (technicians, analysts, users) and five primary activities (selection, capture and storage, manipulation and analysis,…
Descriptors: Administrator Role, Check Lists, Data Analysis, Evaluation Methods
Hall, Homer J. – 1977
The value systems by which the users of purchased information services select which one to use or buy are found to differ sharply among different user populations, but the variable found to control them is a function of use, not of the user as an individual. Selection variables are summarized in a matrix of user values and interaction effects. The…
Descriptors: Data Analysis, Decision Making, Discriminant Analysis, Evaluation Methods
Covey, Denise Troll – 2002
This report presents the results of a survey of Digital Library Federation members that examined the kinds of assessments they were conducting, what they did with the results, and what worked well or not so well. The first section of the report is an introduction that describes the report structure and summarizes challenges in assessment. The…
Descriptors: Electronic Libraries, Evaluation, Evaluation Methods, Evaluation Research
Bank, Adrianne; Williams, Richard C. – 1983
The components of existing district instructional information systems are identified and illustrated by examples from field studies and descriptions of work with two districts in defining their instructional information systems and assigning costs. Instructional information systems are loosely organized methods of providing past and present…
Descriptors: Cost Effectiveness, Data Analysis, Data Collection, Educational Planning

Johnson, Suzanne P.; Anglin, Lise; Kavanagh, Lynn T.; Greenfield, Thomas K.; Giesbrecht, Norman A. – Behavioral & Social Sciences Librarian, 1999
Examines the impact of Internet information resources on the development and adaptation of research strategies based on a study of federal alcohol control policy. Considers how Internet access affects utilization of information services within an organization, and describes measures of utilization and effectiveness for assessing the impact of…
Descriptors: Access to Information, Alcohol Abuse, Case Studies, Content Analysis
Carroll, Bonnie C.; King, Donald W. – Drexel Library Quarterly, 1985
Presents a framework for measuring the value of information from three perspectives--the reader of information, the organization or funder, and society--which is based on use studies of the Energy Data Base by Department of Energy researchers. (CLB)
Descriptors: Budgeting, Cost Effectiveness, Evaluation Methods, Information Centers
Oregon Univ., Eugene. Career Information System. – 1975
This report describes how the Oregon Career Information System (CIS) expanded its career information files by adding three new files relevant to education information. Descriptions are given of the Preparation file, containing information specifying various ways to prepare for a particular occupation; the Program file, which describes a complete…
Descriptors: Career Choice, Career Education, Databases, Educational Programs
Massachusetts State Dept. of Education, Boston. Bureau of Educational Information Services. – 1975
Project SEIC (State Educational Information Center) was funded to increase the demand for and use of educational information, especially ERIC (Educational Resources Information Center) information, and to make more cost effective the delivery of information services. To accomplish these goals, Project SEIC first assessed the state-of-the-art of…
Descriptors: Change Agents, Computer Programs, Data Analysis, Delivery Systems