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| Journalism Quarterly | 3 |
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Peer reviewedHaefner, James E.; And Others – Journalism Quarterly, 1983
Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)
Descriptors: Advertising, Behavior Patterns, Consumer Economics, Information Sources
Peer reviewedKent, K. E.; Rush, Ramona R. – Journalism Quarterly, 1976
Descriptors: Behavior Patterns, Communication (Thought Transfer), Information Sources, Mass Media
Download full textChaffee, Steven H.; Choe, Sun Yuel – 1980
Data from a national survey were used to test a model representing the dynamics of newspaper reading behaviors. It was hypothesized that three types of constraints (structural constraints, transitional constraints, and self-constraints) would be present to various degrees in four types of newspaper readers: regular readers, regular nonreaders,…
Descriptors: Adults, Behavior Change, Behavior Patterns, Information Seeking
Peer reviewedKebbel, Gary – Journalism Quarterly, 1985
Uses log linear analysis to show that political activity is a potent predictor of media use. (FL)
Descriptors: Behavior Patterns, Information Sources, Media Research, News Media
Loken, Barbara; And Others – 1983
A study was conducted to determine the effectiveness of direct mail appeals in a heart health campaign and to explore the effects of three appeal types (positive, negative, and informational) on knowledge levels and behavior patterns. Seven-hundred fifty randomly selected households were mailed brochures representing one of the three appeal types.…
Descriptors: Adults, Advertising, Behavior Patterns, Community Attitudes
Atwood, L. Erwin; Jarvis, Dennis – 1976
Using stepwise multiple regression, voting behavior was predicted from semantic differential scale evaluations of the winning candidate in four voting situations: the 1972 Presidential race in Illinois and Missouri and the gubernatorial races in the two states. "Image" was defined in terms of the semantic differential scales, and "image voters"…
Descriptors: Behavior Patterns, Communication (Thought Transfer), Credibility, Information Sources
Kebbel, Gary – 1984
To develop a model of newspaper readership more closely related to explanation of readership behavior than prediction, a study used a combination of demographic and political participation variables in a multivariate analysis of data obtained in a national survey. Information from interviews of approximately 1,200 adults conducted in 1979 was…
Descriptors: Adults, Behavior Patterns, Demography, Information Dissemination
Robinson, John P.; Jeffres, Leo W. – 1979
Between 1959 and 1975, television replaced newspapers as the public's major source of news. To examine this trend in further detail, a national sample of 1,519 adults were asked to construct diaries of their activities during one day in the fall of 1975. These adults were also interviewed for their use of television news and newspapers. In a…
Descriptors: Adults, Behavior Patterns, Behavioral Science Research, Books
