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The Perceived Credibility and Persuasiveness of a Message Source as Affected by Initial Credibility, Style of Language, and Sex of Source.
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Housel, Thomas J.; McDermott, Patrick J. – 1976
This study was designed to investigate four problem areas of communication research: source credibility, language intensity, the gender of source as it affects the source's persuasiveness and credibility, and the scarcity of multifactor studies using gender of source as one of the independent variables. Independent variables for the study, which…
Descriptors: Communication Problems, Communication (Thought Transfer), Credibility, Information Sources