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Peer reviewedMarkus, M. Lynne – Communication Research: An International Quarterly, 1987
Proposes a "critical mass" explanation for the diffusion of interactive media, such as telephone, electronic mail, or computer conferencing, within communities. Considers two special characteristics of interactive media: (1) that widespread usage creates universal access, and (2) that use entails interdependence, in which earlier users…
Descriptors: Community Benefits, Computer Networks, Information Dissemination, Information Sources
