Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the…

Most large enterprises now have some type of portal to organize their internal information services. Few, however, have the long history of the SPIKE project at the University of Pennsylvania's Wharton School. Originally developed during the 1994-1995 school year, SPIKE was an intranet information portal before the term "information…