As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

The purpose of this paper is to report a summary of the results of a study which examined the appropriateness of using business school students as surrogates for IT professionals by comparing cognitive styles, physiological characteristics, and basic demographic data among the two groups. Cognitive style refers to the way individuals think,…

Digital technologies offer many opportunities for creating engaging course content. In this study we captured student perceptions and adoption choices related to creating and using digital media as learning tools. Podcasts, video and other media were integrated in a variety of contexts and tasks in two undergraduate information technology (IT)…

This project examined the relationships between students' approaches to study, conceptions of learning and judgements about the value of networked technologies. For the project 144 first-year students completed the 52-item Approaches and Study Skills Inventory for Students (ASSIST), and a series of focus group interviews was used to assess…

Online learning provides learners with more convenient and flexible ways of learning than does a traditional learning environment. Many Thai universities have implemented online learning for their students despite a lack of knowledge and understanding about students' attitudes toward and behavioral intention to using the system. The purpose of…