The digital revolution is upon us, bringing with it disruptive forces in every aspect of business and personal interactions. The business marketing function has become so technologically driven it is sometimes hard to tell where the boundaries between the Marketing and Information Systems disciplines lie. The new world of digital marketing has…

In this paper we present an artifacts-based approach to teaching a senior level Object-Oriented Analysis and Design course. Regardless of the systems development methodology and process model, and in order to facilitate communication across the business modeling, analysis, design, construction and deployment disciplines, we focus on (1) the…