Immersive technologies strive to enhance users' digital experiences by enabling more interactive, engaging, and realistic virtual environments. Despite the growing popularity and advancements in immersive technologies, achieving widespread user acceptance remains a significant challenge. In addition, previous acceptance models may not fully…

Information and Communication Technology (ICT) has profoundly impacted social, psychological, and physical well-being, presenting positive and negative effects. This study primarily explores the negative aspects, specifically technostress, and its influence on mobile learning (m-learning) among university students, a crucial area with limited…

This study explores the moderating role of aesthetics and information quality on the technological acceptance of augmented reality. A technology acceptance model with the following variables was used: perceived ease of use, perceived usefulness, attitude towards using, and behavioural intention to use. Analysis was conducted by using structural…