Computer networks are changing the way public relations offices are staying in touch with faculty, staff, and students. Applications include electronic bulletin boards and newsletters, campuswide videotext availability, events calendars, and employment listings. The costs vary considerably depending on existing equipment and systems and program…

The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…

Six technology-based strategies for colleges and universities to use to address market pressures are described: behavioral research to help the institution build relationships; blind consumer surveys concerning perceptions of the institution; secret shopper research, in which unknown "shoppers" go through the enrollment process, keeping…